Why Invest In Your Culture?

“Culture eats strategy for breakfast” management guru Peter Drucker once said. No matter how well thought out your competitive strategy is, if the people in your organisation aren’t ready, able and willing to put it into action, it’s worthless. To further illustrate the effect of culture on strategy, General George S Patton once declared that “a good plan violently executed now is better than a perfect plan executed next week"

Now, none of this is to suggest you should run your organisation like a military platoon, but it does highlight the value of culture for determining organisational success. The culture of your business will drive competitive advantage because it determines how things are done and how people behave.


The ultimate goal is to create a high-performance pro-social culture, set on a solid set of virtues that fulfils every soul, where there’s an environment in which people able to thrive.