“Culture eats strategy for breakfast” management guru Peter Drucker once said. No matter how well thought out your competitive strategy is, if the people in your organisation aren’t ready, able and willing to put it into action, it’s worthless. To further illustrate the effect of culture on strategy, General George S Patton once declared that “a good plan violently executed now is better than a perfect plan executed next week"
Now, none of this is to suggest you should run your organisation like a military platoon, but it does highlight the value of culture for determining organisational success. The culture of your business will drive competitive advantage because it determines how things are done and how people behave.
The ultimate goal is to create a high-performance pro-social culture, set on a solid set of virtues that fulfils every soul, where there’s an environment in which people able to thrive.
Empower a high-performance mindset within your people, where they are enabled to make the right decisions at each opportunity. Let them find meaning in their work so they live life to the fullest. Build an ethos of Can do, Will do, Must do.
A high-performance culture is developed by building your organisation character on a set of clear virtues through rituals which in turn create a deep bond with your employees, where they find true purpose and meaning. It's a culture where your people gain awareness of themselves and their organisation. You have to make a clear choice what virtues your organisation stands for and live it. You’ll then be making their work highly meaningful and rewarding, and in return, your organisation will prosper through a sustained culture of performance and wellbeing.
This isn’t easy to achieve, which is why so few companies can say they’ve built a winning culture, and even the ones that do so may find it difficult to maintain. Here are 10 interdependent steps to building a winning culture:
Make sure everyone understands the history of your business, what it’s in business for, and how it makes a difference in people’s lives. This helps your employees to develop an outward focus on your cu